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1175
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Press Releases
To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance.
Posted on Jan-07-2010
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1185
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Online Press Releases
Today’s press releases – in addition to direct website access – reach the public through news distribution wires.
Posted on Jan-17-2010
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1178
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Online Press Release Services
In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool.
Posted on Jan-07-2010
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1179
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Tips for PPC Success
There are several things a website can do to increase the return on investment (ROI) of a PPC campaign.
Posted on Jan-07-2010
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1374
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Pay Per Click
Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website.
Posted on Jan-07-2010
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929
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Elements of a Successful PPC Campaign
There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign.
Posted on Jan-07-2010
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1025
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Buzz Marketing
Buzz marketing is a rather new word coined to describe the way that word can spread about a new and popular product. Some companies welcome, encourage, and create buzz marketing. Others aren’t as excited to hear about buzz marketing.
Posted on Jan-07-2010
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946
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Social Control
One element of Web 2.0 applications is their use of folksonomy to help categorize information.
Posted on Jan-07-2010
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1086
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Social Bookmarking
Sites like Digg, Del.icio.us, and Backflip allow registered users to store all of their bookmarks in one location online, which allows them to access their bookmarks from any place that has Internet access, regardless of the web browser they use.
Posted on Jan-07-2010
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880
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Open Access and Sharing
One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible.
Posted on Jan-07-2010
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898
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Website Testing
Testing is an absolutely crucial part of any website launch. Without testing, the website could be full of bugs and problems that prevent visitors from using or wanting to come back to the site.
Posted on Jan-07-2010
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852
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SEO AND TECHNOLOGY
Links are a large part of the Web experience and are important to websites.
Posted on Jan-07-2010
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1078
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HTML Tags
Viewing HTML code is helpful for understanding the concepts in this section.
Posted on Jan-09-2010
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962
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Dynamic Web Pages
There are two types of websites that can be found online: dynamic and static.
Posted on Jan-07-2010
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934
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How Do Affiliates Make a Sale?
While marketers aren’t selling their own products in affiliate marketing, they are still “selling” to their visitors. Because affiliate marketing is all about making the sale, the affiliate’s job becomes convincing people that making a purchase is a good thing.
Posted on Jan-07-2010
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929
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How Do Affiliates Get Paid?
Each affiliate program deals with payments and statistics differently.
Posted on Jan-07-2010
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956
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Affiliate Marketing Strategies
Everyone’s an expert at something, and an area that one has some knowledge about is a good place to start when deciding to join an affiliate marketing program.
Posted on Jan-07-2010
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957
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Affiliate Marketing
Imagine for a second that Mandy has a moderately successful online business. Her business is doing okay, but she wishes she could bring in more business and more sales.
Posted on Jan-07-2010
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973
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Crunching Numbers: Measuring ROI and Conversions
The point of any advertising campaign is to return more money than was invested.
Posted on Jan-07-2010
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980
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Creating a Press Page
Like RSS feeds, a press page is very helpful for making information about a company readily available and useful to the media.
Posted on Jan-07-2010
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855
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Using a Website as an Info Magnet
Website owners that are not using their sites to collect e-mail addresses should start right away.
Posted on Jan-07-2010
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1470
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Using Google’s Keyword Tool
Google has created a great free, online tool that can help advertisers see what people are searching for online and the related words that they are also using in their searches.
Posted on Jan-07-2010
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1042
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Click Fraud
The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money.
Posted on Jan-07-2010
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1085
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Viral Marketing
One of the side effects of faster Internet connections and more user interaction is viral marketing, a kind of marketing scheme that’s popular with large marketing firms and youth-oriented brands.
Posted on Jan-07-2010
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902
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Too Much (or Too Little) Design
Almost everyone has seen a website that was packed with too many images and information. T
Posted on Jan-07-2010
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